Client: FJL Limited

Project Overview: For this project, I managed the social media account of a prestigious diamond jeweller, creating a unique concept and campaign for each month. The featured lineup for this particular month showcased a stunning collection of floral jewellery studded with tiny diamonds.

Design Concept: The campaign’s visuals were inspired by the intricate beauty of flowers, mirroring the delicate craftsmanship of the jewellery pieces. Each piece was photographed against a pristine white background, complemented by hand-cut paper flowers that matched the floral designs in the jewellery. These paper cuts were meticulously prepared by me to ensure a cohesive and elegant presentation.

Challenges
In the course of our project, we encountered several challenges that required thoughtful navigation:

• Limited Budget: Working within a tight budget posed constraints on our ability to acquire props for the photoshoot. This prompted us to employ creative problem-solving to produce high-quality visuals with limited resources.

• Client Education: Our client had limited experience in social media marketing, necessitating comprehensive education and guidance to align their expectations and understanding with the campaign’s objectives.

• Account Issues: The client's social media accounts faced login challenges due to multiple handlers in the past. It was imperative to address these issues to ensure seamless campaign execution.

• Learning Curve: I undertook a rapid familiarization process with social media marketing terminologies and strategies to develop an effective campaign.

• Internal Friction: At times, there were interpersonal challenges with certain employees on the client's side, which demanded careful management and communication to safeguard the success of our project.

Role and Responsibilities

• Concept Development: Created the overarching theme and visual concept for the campaign

• Art Direction: Directed the photoshoot, ensuring that it brings my concept to life

• Post-Production: Edited and enhanced the images to highlight the intricate details of the jewellery

• Graphic Creation: Designed the final graphics for social media posts

• Team Management: Coordinated with the photographer and copywriter to bring the concept to life

• Client Communication: Maintained regular communication with the client to ensure their vision was met

• Social Media Strategy: Developed and implemented a comprehensive social media marketing strategy

• Post Scheduling and Boosting: Managed the posting schedule and boosted posts to maximize reach and engagement

• Reporting: Generated detailed month-end reports to track the campaign’s performance and provide insights to the client

Team
Photography: Rajarathnam Rajeevan
Copy: Lahiru Fernando

Outcome: The campaign successfully highlighted the jeweller’s exquisite floral collection, engaging the audience with visually captivating content. The strategic approach to social media marketing resulted in increased brand visibility and customer engagement.