Sobaavi branding

Client : Sobaavi
My Role: Art Director and Designer (As the sole designer and art director for this project, I was responsible for conceptualizing and executing the entire brand identity.)

Project Overview: Sobaavi is a small-scale, homemade brand dedicated to creating all-natural products, ranging from bath powders and cosmetics to candles, incense sticks, healthy snacks, and more. The brand’s mission is to offer natural, eco-friendly products that promote well-being and sustainability.

Design Concept: For Sobaavi, I aimed to create a brand identity that reflects its commitment to nature and simplicity. The design elements were inspired by the natural world, ensuring that the brand’s visual identity aligns with its core values.

Deliverables

• Logo Design: Developed a logo that embodies the essence of Sobaavi’s natural and homemade ethos

• Colour Palette: Selected hues from nature to create a soothing and organic colour palette that resonates with the brand’s mission.

• Typography: Chose fonts that are clean, readable, and complement the natural aesthetic of the brand

• Packaging Design: Considering the scale of the business I made sure the packaging design could be implemented at a low cost without compromising on quality or aesthetics

• Social Media Campaign: For Sobaavi’s social media, I developed a series of visually appealing posts that highlight the brand’s natural products. Each month featured carefully crafted visuals and engaging content to attract and retain followers

Outcome: The branding project for Sobaavi successfully captured the brand’s dedication to natural and eco-friendly products. The cohesive visual identity, from the logo to the packaging and social media campaign, effectively communicates Sobaavi’s mission and appeals to its target audience.

Check my Behance profile for more details on this project.