I've always found meaning in creating, from painting as a child to a 17-year career in design today. My higher studies were in IT, but the pull toward creative work never left, and design, alongside photography, is where I eventually landed for good.
I specialise in brand identity, with 17 years of experience across startups and global names like HSBC, print and digital projects. That experience includes leading content strategy and full social media management for established retail and jewellery brands like Sifani, where I also shot the social media content myself and art-directed campaign shoots for brands like Fior-Drissage. All of this shaped how I think about identity across every touchpoint, not just the logo.
Beyond client work, I'm genuinely drawn to art and photography, pursuits that keep my creative eye sharp and continually feed back into my design work.
If you have a project in mind, particularly one where craftsmanship and a considered process matter, explore my work and get in touch. I'd love to hear about it.

































