DESIGN WORK

Client:
Adé Akinwale

Role and Responsibilities
Art Direction, Brand Identity Design, and Final Artwork Production

Project overview: This project involved creating a complete visual identity for Adé's debut album, Roots & Resonance. The scope included logo design, album poster design, CD cover design, and CD label packaging, all developed around the artist's unique fusion of Yoruba heritage and contemporary R&B music.

The creative direction focused on balancing cultural authenticity with modern aesthetics. Traditional African symbols, including the baobab tree and Yoruba drum, were combined with clean typography and minimalist design elements to create a brand identity that feels both rooted in heritage and contemporary in expression.

Each asset was designed to function independently while contributing to a cohesive visual system. The result is a distinctive music brand that visually communicates Adé's artistic vision, celebrating cultural storytelling, rhythm, and the connection between tradition and modern sound.

Deliverables

• Logo Design

• Album Poster Design

• Music Packaging Design: CD Cover & label

Adé’s debut album Roots & Resonance

Client: FJL Limited

Project Overview: For this project, I managed the social media account of a prestigious diamond jeweller, creating a unique concept and campaign for each month. The featured lineup for this particular month showcased a stunning collection of floral jewellery studded with tiny diamonds.

Design Concept: The campaign’s visuals were inspired by the intricate beauty of flowers, mirroring the delicate craftsmanship of the jewellery pieces. Each piece was photographed against a pristine white background, complemented by hand-cut paper flowers that matched the floral designs in the jewellery. These paper cuts were meticulously prepared by me to ensure a cohesive and elegant presentation.

Challenges
In the course of our project, we encountered several challenges that required thoughtful navigation:

• Limited Budget: Working within a tight budget posed constraints on our ability to acquire props for the photoshoot. This prompted us to employ creative problem-solving to produce high-quality visuals with limited resources.

• Client Education: Our client had limited experience in social media marketing, necessitating comprehensive education and guidance to align their expectations and understanding with the campaign’s objectives.

• Account Issues: The client's social media accounts faced login challenges due to multiple handlers in the past. It was imperative to address these issues to ensure seamless campaign execution.

• Learning Curve: I undertook a rapid familiarization process with social media marketing terminologies and strategies to develop an effective campaign.

• Internal Friction: At times, there were interpersonal challenges with certain employees on the client's side, which demanded careful management and communication to safeguard the success of our project.

Role and Responsibilities

• Concept Development: Created the overarching theme and visual concept for the campaign

• Art Direction: Directed the photoshoot, ensuring that it brings my concept to life

• Post-Production: Edited and enhanced the images to highlight the intricate details of the jewellery

• Graphic Creation: Designed the final graphics for social media posts

• Team Management: Coordinated with the photographer and copywriter to bring the concept to life

• Client Communication: Maintained regular communication with the client to ensure their vision was met

• Social Media Strategy: Developed and implemented a comprehensive social media marketing strategy

• Post Scheduling and Boosting: Managed the posting schedule and boosted posts to maximize reach and engagement

• Reporting: Generated detailed month-end reports to track the campaign’s performance and provide insights to the client

Team
Photography: Rajarathnam Rajeevan
Copy: Lahiru Fernando

Outcome: The campaign successfully highlighted the jeweller’s exquisite floral collection, engaging the audience with visually captivating content. The strategic approach to social media marketing resulted in increased brand visibility and customer engagement.

FDJ - social media campaign

Brand: Sifani Jewellers

Project Overview: Designed a premium product brochure for Sifani Jewellers, handling both the visual layout and detailed image retouching. The project required meticulous attention to gemstone colour accuracy, as the hue, tone, and brilliance of each stone are critical factors in determining its value and appeal.

Working closely with physical jewellery pieces, I carefully refined and colour-corrected the jewellery photography to achieve the closest possible match to the actual while maintaining a polished, print-ready presentation. The brochure layout was crafted to highlight the craftsmanship of each collection, using clean typography, negative spacing, and a sophisticated visual structure that allows the jewellery to remain the focal point.

Jewellery Brochure

Client: FJL Limited

Project Overview: This project involved overseeing the social media presence of a well-known diamond jeweler, devising a unique concept and campaign for each month. The spotlight for this particular month was on showcasing a romantic Valentine collection, featuring exquisite jewelry pieces ideal for the occasion.

Design Concept: The campaign's visuals drew inspiration from the theme of love and romance. Each piece was photographed against a pristine red backdrop, with red paper hand-cuts and folds that harmonized with the jewelry.

Challenges
In the course of our project, we encountered several challenges that required thoughtful navigation:

• Limited Budget: Working within a tight budget posed constraints on our ability to acquire props for the photoshoot. This prompted us to employ creative problem-solving to produce high-quality visuals with limited resources.

• Client Education: Our client had limited experience in social media marketing, necessitating comprehensive education and guidance to align their expectations and understanding with the campaign’s objectives.

• Account Issues: The client's social media accounts faced login challenges due to multiple handlers in the past. It was imperative to address these issues to ensure seamless campaign execution.

• Learning Curve: I undertook a rapid familiarization process with social media marketing terminologies and strategies to develop an effective campaign.

• Internal Friction: At times, there were interpersonal challenges with certain employees on the client's side, which demanded careful management and communication to safeguard the success of our project.

Role and Responsibilities

• Concept Development: Created the overarching theme and visual concept for the campaign

• Art Direction: Directed the photoshoot, ensuring that it brings my concept to life

• Post-Production: Edited and enhanced the images to highlight the intricate details of the jewellery

• Graphic Creation: Designed the final graphics for social media posts

• Team Management: Coordinated with the photographer and copywriter to bring the concept to life

• Client Communication: Maintained regular communication with the client to ensure their vision was met

• Social Media Strategy: Developed and implemented a comprehensive social media marketing strategy

• Post Scheduling and Boosting: Managed the posting schedule and boosted posts to maximize reach and engagement

• Reporting: Generated detailed month-end reports to track the campaign’s performance and provide insights to the client

Team
Photography: Rajarathnam Rajeevan
Copy: Lahiru Fernando

Outcome: The Valentine campaign effectively showcased the jeweler's romantic collection, captivating the audience with visually engaging content. The strategic approach to social media marketing led to heightened brand visibility and increased customer engagement.

FDJ - SOcial media campaign (Valentines)

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