BRANDING
Oriona branding
Client : Oriona
My Role: Art Director and Designer (As the sole designer and art director for this project, I was responsible for conceptualizing and executing the entire brand identity.)
Project Overview: Oriona is an ethical skincare and wellness brand that bridges the mysteries of the cosmos with the purity of nature. Guided by lunar cycles and inspired by celestial energies, Oriona offers products that transform daily care into intentional rituals. Each formula is crafted with sustainably sourced botanicals and infused with the symbolism of stars, moons, and planetary rhythms reminding us that beauty is not only skin deep, but a reflection of universal harmony.
Colour Choices
Core palette: White and silver communicate purity, clinical precision, and moonlight clarity.
Deep blue introduces depth, mystery, and night-sky calm, anchoring the ritual aspect without sacrificing sophistication.
Contrast and hierarchy: High contrast between light surfaces and dark accents creates immediate legibility for product names and lines, while subtle tonal shifts (matte vs. gloss) add dimension without visual noise.
Emotional tone: The palette supports a journey from renewal to reflection, bright, clean tones for efficacy; saturated blues for introspection and ritual.
Packaging
Surface treatments: Minimal graphics, precise alignment, and selective finishes (matte stocks, foil/satin metallics, ribbon details) signal premium craftsmanship while echoing lunar sheen.
Perigee Construction Branding Project
Client : Perigee construction
My role: Art Director and Designer (As the sole designer and art director for the Perigee Construction branding project, I was responsible for conceptualizing and executing the entire brand identity.)
Project Overview: Perigee Construction approached me with a unique branding challenge. The company name, “Perigee,” refers to the point in the orbit of an object orbiting the Earth that is nearest to the centre of the Earth. This concept of proximity and closeness was central to the brand identity we aimed to create.
Design Concept: Drawing inspiration from the meaning of “Perigee,” I designed a logo that symbolizes the closest point of connection, reflecting the company’s commitment to building strong, reliable structures that stand the test of time. The logo integrates elements that evoke stability and precision, essential qualities in the construction industry.
Deliverables
Logo Design: A visually compelling logo encapsulates the essence of “Perigee” and its significance in construction
Colour Palette: A cohesive set of colours that convey trust, strength, and professionalism
Typography: Carefully selected fonts that enhance readability and brand recognition
Business Card: Professionally designed business cards that leave a lasting impression
Letterhead: Elegant letterhead designs for official correspondence
Envelopes: Custom envelopes that align with the overall brand aesthetic
Company Profile: A comprehensive company profile that showcases Perigee Construction’s expertise and services
Outcome: The branding project for Perigee Construction successfully translated the unique concept of “Perigee” into a strong visual identity. The cohesive brand elements not only reflect the company’s core values but also enhance its professional image in the construction industry.
Sobaavi branding
Client : Sobaavi
My Role: Art Director and Designer (As the sole designer and art director for this project, I was responsible for conceptualizing and executing the entire brand identity.)
Project Overview: Sobaavi is a small-scale, homemade brand dedicated to creating all-natural products, ranging from bath powders and cosmetics to candles, incense sticks, healthy snacks, and more. The brand’s mission is to offer natural, eco-friendly products that promote well-being and sustainability.
Design Concept: For Sobaavi, I aimed to create a brand identity that reflects its commitment to nature and simplicity. The design elements were inspired by the natural world, ensuring that the brand’s visual identity aligns with its core values.
Deliverables
Logo Design: Developed a logo that embodies the essence of Sobaavi’s natural and homemade ethos
Colour Palette: Selected hues from nature to create a soothing and organic colour palette that resonates with the brand’s mission.
Typography: Chose fonts that are clean, readable, and complement the natural aesthetic of the brand
Packaging Design: Considering the scale of the business I made sure the packaging design could be implemented at a low cost without compromising on quality or aesthetics
Social Media Campaign: For Sobaavi’s social media, I developed a series of visually appealing posts that highlight the brand’s natural products. Each month featured carefully crafted visuals and engaging content to attract and retain followers
Outcome: The branding project for Sobaavi successfully captured the brand’s dedication to natural and eco-friendly products. The cohesive visual identity, from the logo to the packaging and social media campaign, effectively communicates Sobaavi’s mission and appeals to its target audience.
Check my Behance profile for more details on this project.